Sharing: football animation for the BCTF (Superbowl)
Catch the Superbowl halftime show in BC? This BCTF commercial had a big audience, big message. Let’s give BC’s schools the support our kids deserve.
The announcer says, “Education’s like sports – you get out what you put in.” This school football team has lots of heart, but only 2 pairs of cleats. Now what?
Catch the replay here:
And my big news: it’s the first time my drawings have ever been animated! Whoop!
I drew the characters, motion graphics artist Torrance Hurd transformed them into an animation, and we worked under the creative direction of Robb Gibbs at NOW Communications.
2 comments on “Sharing: football animation for the BCTF (Superbowl)”
Very good job and nice use of the team metaphor when referring to education.
Congrats on your first drawings being animated.
Thanks Colin! I thought NOW Communications’ creative direction on the “sharing” metaphor was great too. Because I don’t have a background in animation, I really had no idea what the possible animation techniques were – so it was really fun to see it happen.