Branding- Women’s Heart Health Promotion

womens health heart summit vancouver bc 2013 illustration, image, vancouver, graphic design, union, illustrator, best practice, vector, health care, social determinants of health, womens health, cardio vascular, healthy hearts, branding

 

 

 

I learned about women’s heart health promotion while working on a branding project for the BC Women’s Hospital. The free event in February 2013 is called Heart Health Promotion: What Works for Women?

The flyer says, “More women in Canada die from heart disease and stroke than all forms of cancer put together. Preventing cardiovascular disease could save thousands of women’s lives and improve their quality of life.”

The direction for this branding was to communicate heart health in combination with a soft, or more feminine, look. I also needed to avoid the stereotype that heart disease is a man’s issue. Earlier versions of the branding included the idea of steps to suggest ascending to a summit, and variations on the heartbeat pattern that used a woman’s symbol or a flourish at the end. In the end, the simplest message stands out best. The final image uses two versions of hearts. The first is the red heart symbol: we know it as the symbol for caring, and here it’s made with a brush stroke that suggests movement or activity. The second heart is the pink healthy heartbeat pattern. The two overlapping messages combine to emphasize that caring about women’s heart health is important.

womens health heart summit vancouver bc 2013 illustration, image, vancouver, graphic design, union, illustrator, best practice, vector, health care, social determinants of health, womens health, cardio vascular, healthy hearts, branding

This event is part of a conversation with health care providers and administrators about gender-sensitive heart disease prevention for women. To talk about health is also to talk about the context in which health happens. The summit will consider how gender impacts primary prevention and social determinants of health.

Summit information: http://fluidsurveys.com/surveys/bccewh/heart-health-promotion-what-works-for-women/

The aims of the summit are to:

  • Share knowledge about the prevalence of heart disease in BC women and the implications for primary and secondary prevention
  • Share insights and experiences about a gendered approach to heart health promotion for women
  • Identify opportunities for collaboration to improve heart health promotion for women in BC.”

I wish the summit conveners the very best with this important health care event.

Summit partners include: BC Women’s Hospital & Health Centre, BC Centre of Excellence for Women’s Health, BC Healthy Living Alliance, BC Ministry of Health, First Nations Health Authority, Fraser Health Authority, Heart & Stroke Foundation of BC & Yukon, Providence Healthcare Research Institute, Vancouver Coastal Health Authority.

 

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